Matsubara Farm, located in Kinokawa City, is a fruit farm that has been in business for over 120 years since the Meiji era. On 5 hectares of farmland, which easily exceeds the size of the Tokyo Dome, they grow citrus fruits such as mandarin oranges and hassaku oranges, as well as vegetables, with a focus on Fland persimmons, which boast the highest production volume in Japan. The sixth generation owner, Matsubara Kosuke, has inherited the land from generation to generation. He is a revolutionary born in the Heisei era who has completely changed the way farmers were run and how they thought. With the motto "food enriches people's hearts," they painstakingly produce fruits that make everyone smile.
The first thing they did was to change the shipping method through the union. To see for themselves whether they were making truly delicious fruit, they took on the challenge of selling face-to-face at markets held in the Tokyo metropolitan area. As they received various feedback from customers, they realized the fun and coolness of farming, as well as their mission and role. In order to meet the expectations of such customers, they focused on the original deliciousness of fruits that value seasonality. They completely reexamined the soil, which is essential for growing agricultural products. They minimize the use of chemical fertilizers and pesticides and create an environment that makes the most of the power of nature. Furthermore, to bring out the richness of the fruit, they thoroughly manage the optimum time for bud and fruit removal, and harvest at the timing when each fruit is most delicious. From selection to shipping, each fruit is checked by a professional. They are particular about only selling fruit that they are confident in the taste of.